Google Ads Management Services
Right now, someone near you is searching Google for exactly what you sell. Our Google Ads management services put your ad in front of them, and track every click to the calls and forms it brings in.
Book a Call About Your Google Ads
What Our Google Ads Management Services Include
- An account audit We go through your Google Ads account and your tracking, and study the searches that matter to your business and where you stand in your market. We rank what we find by impact, so the biggest problem gets fixed first.
- Campaign strategy and build We plan your campaigns and build them by service and by location, so someone searching for one of your services in one of your areas sees an ad about exactly that.
- Account setup and conversion tracking We set up your account's settings, from the areas you target to your budgets, and build your conversion tracking, the setup that records which ads lead to a form, a call or a purchase. Without it, nobody can tell which ads are paying for themselves, so we verify that it records correctly.
- The right ad types Search ads and Local Services Ads are our focus, because they reach people who are ready to hire. Local Services Ads sit at the top of a local search and are charged per lead instead of per click. When your strategy calls for them, we also run Display, YouTube and Performance Max campaigns.
- Ad copy, testing and landing pages We write your ad copy in house and run versions against each other, so the one that brings in more leads wins. When an ad needs a page of its own, we build a landing page that matches it. Images and video come from you or your vendor.
- Reporting Every month you get a report in plain language and a strategy review with us, so you know what your budget did and what we plan to do next.
What Google Ads Does for Your Business
Google Ads puts your business in front of people at the moment they search for what you sell. It works quickly: your ads can start showing the day they go live, and you pay only when someone clicks.
- Budget that follows results. We shift your budget toward the ads that bring in leads and pause the ones that underperform.
- Numbers you can read. With tracking built and verified, you can see which ads lead to forms, calls and purchases.
- Ads that fit your business. Your ads match the services you sell and the areas you serve, so the clicks you pay for come from people you can help.
How Our Google Ads Management Process Works
We manage Google Ads as a loop: find what's wasting your budget, fix it, sharpen the ads that bring in leads, then put more spend behind them.
- Diagnose
We audit your ad account and your tracking. We also study your keywords, meaning the searches your ads show for, and where you stand in your market. We rank the findings by impact, highest first.
- Build
We fix what the audit flagged, build the account and organize your campaigns by service and location. We write the ads, then set up tracking and verify it.
- Optimize
We test how your campaigns are organized, your ad copy, how your bids are set and your audiences, meaning the groups of people your ads are shown to. Then we act on the results: budget moves to the ads that bring in leads, and the ones that don't are paused. We check the account every day, and automated alerts tell us when anything moves outside its normal range.
- Scale
We put more spend behind what's proven and expand into more keywords, service areas and audiences. Then we go back to Diagnose to find what's holding the account back next.
What you see along the way
- A weekly update What we did in your account and where things stand.
- The PULSE Our monthly report, written in plain language, with the trends and our recommendations. We review it with you in a strategy session.
- Direct access Between the two, you can reach us on Slack, WhatsApp or by email.
Why Businesses Choose Us as Their Google Ads Agency
Handing over an ad budget takes trust. We manage your Google Ads in the open, so you can see what every dollar is doing.
- Straight communication. We talk to you the way people talk to each other: upfront, in plain words, with nothing dressed up in technical language. You always know what's going on, why, and what it means for your business, whether that comes in a weekly update, a monthly strategy session or a quick Slack message.
- Consistent, reliable and quick. We don't go quiet for most of the month and reappear when the invoice is due. We keep the work moving, stay in touch, and catch problems before they turn into real ones. We'd rather be proactive than reactive.
- Built around your business. A cookie-cutter strategy doesn't work the way it used to. What works for one business doesn't always work for another, even in the same industry, and less so in a different market. So we start with an audit and market research, and let what we find set the strategy.
Google Ads Client Results
- The situationPaused ads, unreliable tracking and no clear picture of what worked.
- What we didWe rebuilt the account around booked consultations and brought the campaigns back.
- The result68% lower cost per lead; 10x increase in conversion rate.
3–4x return on ad spend
Rural Telecommunications of America (RTA), rural internet provider, Texas
Read the Rural Telecommunications of America (RTA) case study- The situationA small provider up against AT&T, Spectrum and the rest, on a far smaller budget.
- What we didWe built their local search across Texas, then added Google Ads measured on customer lifetime value.
- The result3–4x return on ad spend; 304% more qualified leads.
How We Price Google Ads Management
You can pay for our Google Ads management services in one of two ways.
- Monthly retainer A set cost each month, with hours allocated to managing your account, so the fee is the same from one month to the next.
- Pay-per-lead You pay for qualified leads, so we're paid only when we add value to your business. We agree with you what counts as a qualified lead before we start, and spam and wrong numbers never count.
What Our Clients Say
Rated 5 out of 5Google review
Shawn and crew are the best. He has grown our web business by over 200 percent since we hired him. Easy to talk to. Doesn’t talk over your head. I would highly recommend
Joel SheranOwner, Total Impact Guns & Range Rated 5 out of 5Google review
I recently hired Modern Pulse Media to build the website for my new business, and I couldn't be happier with the experience.
Sean was incredibly easy to work with from start to finish. He truly listened to my vision and captured my ideas for the site perfectly. The final product was delivered exactly as promised and looks fantastic.
I will definitely be using them for my future marketing needs. If you're launching a new website or need SEO help, I highly recommend Sean and Modern Pulse Media.
Katherine WarrenOwner, Pelican Laundry Rated 5 out of 5Google review
Have had a great experience with Modern Pulse Media. The team initiates and responds to everything in a timely manner. They have a thorough and customized approach. They make sure that you approve everything prior, which is important to a business owner who likes to have a hands on approach and oversight. I have been with them a few months now and look forward to continuing having them run my marketing. It is hard to find a company who can make you stand out if you have a business in a saturated market, but Modern Pulse does just that.
Monica ZelkowskiOwner, Beachside Aesthetics
Frequently Asked Questions
What do Google Ads management services include?
Our Google Ads management services include an account audit, campaign strategy and build, conversion tracking, ad copy and testing, daily management of your bids and budget, and monthly reporting. Most of the work goes into Search ads and Local Services Ads, with other campaign types added when your strategy calls for them.
How much do Google Ads management services cost?
We price Google Ads management services in two ways: a monthly retainer or pay-per-lead. A retainer is a set monthly cost with hours allocated to managing your account. On pay-per-lead you pay for qualified leads, and either way your ad spend goes directly to Google.
How long does it take for Google Ads to start working?
A Google Ads account with us typically launches in two to three weeks, sometimes sooner, and ads can bring in leads within days to weeks of going live. After launch, we monitor the account daily and adjust it based on what the data shows.
Who owns the Google Ads account?
You do. Your Google Ads account, your tracking and your assets stay yours, and you pay your ad spend directly to Google.
Can you take over a Google Ads account that's already running?
Yes. We start with a full audit of your existing account and its tracking, rank what we find by impact, and fix what the audit flagged. If you don't have an account yet, we build one.
Who writes the ads and supplies the images?
We write your ad copy in house, and you or your vendor supply the images and video. We test versions of the ads against each other to see which performs better.
How will I know what's being done on my account?
You get a weekly update on what we did in your account and where things stand. Each month we send The PULSE, our report, and go through it with you in a strategy session. In between, you can reach us on Slack, WhatsApp or by email.
Book a Call About Your Google Ads
If you have an account running, we'll start there. If you don't, tell us what you sell and where, and we'll talk through how we'd build one.