Pay-Per-Click Agency for Local Businesses
As your pay-per-click agency, we put your business in front of the right people on Google, Facebook, Instagram and the TV apps they watch at home. Then we keep moving your budget toward the ads that bring in calls and leads.
Book a Call About Your Paid Ads
What Our PPC Services Include
We offer three paid ads services, and each one reaches your customers at a different point on the way to choosing you.
Whichever you run, we build the campaigns around each service you sell and each location you serve, and we write the ad copy in house. We also set up tracking for forms, calls and purchases, so you can see which ads bring in business. The images and video come from you or your vendor.
- Google Ads Management
Your ads reach people who are already searching for what you sell. We focus on Search ads, which appear when someone types that search into Google, and Local Services Ads, the listings for local service businesses at the top of the page. When the strategy calls for it, we add Display ads on other websites, video ads on YouTube, and Performance Max, a campaign type that runs across all of Google's ad placements.
See Google Ads management - Meta Ads Management
Your business builds recognition on Facebook and Instagram. Your ads go to people who match your ideal customer, chosen by their interests and other traits and not by what they typed into a search bar. When they do start looking, your name is already in their head.
See Meta ads management - Programmatic / CTV Ads Management
Your ads stay in front of those same people across the web and on streaming TV. Software places your ads on the websites and apps they use, and on connected TV in the shows they watch.
See programmatic and CTV ads
What Paid Ads Do for Your Business
With paid ads, you decide who sees your business, where they see it, and how much you spend to reach them.
- Speed. Your ads can start showing as soon as a campaign is live, so a new service or a new location doesn't have to wait for customers to find it.
- Aim. We build campaigns by service and by location, so your budget goes to the work you want more of and the areas you serve.
- Proof. We track forms, calls and purchases back to the ad, so you know which ads bring in business and which don't.
- Control. You set the budget, and we move it toward the ads that bring in leads.
How Our Paid Ads Process Works
We run your ads as a loop: find what's holding the account back, fix it, test until we know what brings in leads, then put more budget behind that.
- Diagnose
We audit your ad accounts, your website and your tracking, and study your keywords and where you stand in your market. Then we rank what we found by impact, highest first.
- Build
We fix what the audit flagged, then build your account and its campaign structure. We set up conversion tracking and verify it.
- Optimize
We test campaign structure, ad copy, audiences and bidding strategies, the rules that set how much you offer for a click. We move budget to the ads that bring in leads and pause the ones that don't. We check your account every day, and automated alerts flag anything outside its normal range.
- Scale
We put more spend behind what's proven and expand into more keywords, service areas and audiences. Then we go back to Diagnose to find the next thing holding your account back.
What you see along the way
- A weekly update What we're doing in your account and where things stand.
- The PULSE Our monthly report. It lays out the trends and our recommendations in plain language, and we go through it with you in a strategy session.
- Direct access In between, you can reach us on Slack, WhatsApp or by email.
Why Businesses Choose Us as Their PPC Advertising Agency
Ad money is easy to spend and hard to follow once it's spread across platforms. We run every campaign so you can trace what you spent to what it brought in.
- Straight communication. We talk to you the way people talk to each other: upfront, in plain words, with nothing dressed up in technical language. You always know what's going on, why, and what it means for your business, whether that comes in a weekly update, a monthly strategy session or a quick Slack message.
- Consistent, reliable and quick. We don't go quiet for most of the month and reappear when the invoice is due. We keep the work moving, stay in touch, and catch problems before they turn into real ones. We'd rather be proactive than reactive.
- Built around your business. A cookie-cutter strategy doesn't work the way it used to. What works for one business doesn't always work for another, even in the same industry, and less so in a different market. So we start with an audit and market research, and let what we find set the strategy.
Paid Ads Client Results
- The situationPaused ads, unreliable tracking and no clear picture of what worked.
- What we didWe rebuilt the account around booked consultations and brought the campaigns back.
- The result68% lower cost per lead; 10x increase in conversion rate.
3–4x return on ad spend
Rural Telecommunications of America (RTA), rural internet provider, Texas
Read the Rural Telecommunications of America (RTA) case study- The situationA small provider up against AT&T, Spectrum and the rest, on a far smaller budget.
- What we didWe built their local search across Texas, then added Google Ads measured on customer lifetime value.
- The result3–4x return on ad spend; 304% more qualified leads.
How We Price Paid Ads
We price paid ads management in one of two ways.
- Monthly retainer A set cost each month, with hours allocated to your campaigns, so you know what the management costs before the month starts.
- Pay-per-lead You pay for qualified leads, so we're paid only when we add value to your business. We agree with you what counts as a qualified lead before we start, and spam and wrong numbers never count.
What Our Clients Say
Rated 5 out of 5Google review
Shawn and crew are the best. He has grown our web business by over 200 percent since we hired him. Easy to talk to. Doesn’t talk over your head. I would highly recommend
Joel SheranOwner, Total Impact Guns & Range Rated 5 out of 5Google review
I recently hired Modern Pulse Media to build the website for my new business, and I couldn't be happier with the experience.
Sean was incredibly easy to work with from start to finish. He truly listened to my vision and captured my ideas for the site perfectly. The final product was delivered exactly as promised and looks fantastic.
I will definitely be using them for my future marketing needs. If you're launching a new website or need SEO help, I highly recommend Sean and Modern Pulse Media.
Katherine WarrenOwner, Pelican Laundry Rated 5 out of 5Google review
Have had a great experience with Modern Pulse Media. The team initiates and responds to everything in a timely manner. They have a thorough and customized approach. They make sure that you approve everything prior, which is important to a business owner who likes to have a hands on approach and oversight. I have been with them a few months now and look forward to continuing having them run my marketing. It is hard to find a company who can make you stand out if you have a business in a saturated market, but Modern Pulse does just that.
Monica ZelkowskiOwner, Beachside Aesthetics
Frequently Asked Questions
What does a pay-per-click agency do?
A pay-per-click agency plans, builds and manages your paid ad campaigns. For us, that covers the campaign strategy and build, the tracking, the ad copy, daily management of the account, and a monthly report we go through with you.
How much do PPC advertising services cost?
We price PPC advertising services in two ways: a monthly retainer or pay-per-lead. A retainer is a set monthly cost with hours allocated to your campaigns. On pay-per-lead you pay for qualified leads, and we agree with you what counts as one before we start. Your ad spend goes directly to the ad platform, separate from our fee.
How long do paid ads take to work?
Paid ads can bring in leads within days to weeks of launch. A new account with us typically launches in two to three weeks, and sometimes sooner. After launch we keep testing and moving budget toward what brings in leads.
Which ad platform is right for my business?
The right platform depends on how your customers come to choose a business like yours. Google Ads reaches people who are already searching for your service. Meta ads and connected TV put your name in front of the people you want as customers, so they know it when they search. Our audit shows where you stand, and our recommendation follows from it.
Do you write the ads and make the images and video?
We write your ad copy in house and test different versions against each other. The images and video are supplied by you or your vendor.
How will I know where my ad budget is going?
You get a weekly update on what we're doing in your account and where things stand. Each month we send The PULSE, our report, and go through it with you in a strategy session. Tracking ties forms, calls and purchases back to the ad, so the report shows what your spend brought in.
Book a Call About Your Paid Ads
Tell us what you sell, where you sell it and what you've tried. We'll tell you which platforms we'd start with and why.