Programmatic Advertising Company for Local Businesses
Your customers spend their day on websites, apps and streaming TV. As your programmatic advertising company, we put your ads in all of those places, shown to the people in the areas you serve.
Book a Call About Programmatic and CTV Ads
What Our Programmatic Advertising Services Include
- Where your ads run Your ads appear on websites and in apps as display ads, the image ads you see beside what you're reading. They also appear on connected TV, or CTV for short: the shows people stream on a smart TV or a streaming device. We choose where they run by your industry and your market, so they show up where your kind of customer spends time.
- Campaign strategy and build We plan and build each campaign around the services you sell and the locations you serve, so someone in one of your areas sees the service you offer there.
- Conversion tracking We set up tracking that records when an ad leads to a form, a call or a purchase, and we verify that it works. That's how you see which ads bring in business.
- Ad copy and testing We write your ad copy in house and test versions against each other to find what works. You or your vendor supply the images and video.
- Daily management We check your campaigns every day, adjust bids, meaning what we're willing to pay for each ad spot, and shift budget between campaigns.
- Reporting Each month you get a report in plain language, and we go through it with you so you know what your spend did.
What Programmatic and CTV Advertising Does for Your Business
Programmatic and connected TV advertising keeps your business in front of the people in your market while they browse websites, use apps and watch streaming TV.
- A name they already know. People in your market see your business again and again as they browse and watch, so yours is a name they recognize when they need what you sell.
- A place on streaming TV. Your commercial runs during streaming shows, without buying a slot on a broadcast TV channel.
- Spend you can follow. Our tracking shows which ads lead to forms, calls and purchases, and we move budget toward the ads that bring them in.
How Our Programmatic Advertising Process Works
We run your campaigns as a loop: find what's wasting budget, fix it, sharpen the ads that are working, then put more spend behind them.
- Diagnose
We audit your ad accounts, your website and your tracking, and look at where you stand in your market. We rank what we find by impact, highest first.
- Build
We fix what the audit flagged, then set up your account and structure your campaigns by service and location. We configure conversion tracking, the tracking that ties a form, a call or a purchase back to an ad, and verify it.
- Optimize
We test campaign structure, ad copy, bidding and audiences, the groups of people your ads are shown to. We shift budget to the ads that convert and pause the ones that don't. We check your campaigns daily, and automated alerts flag any number that moves outside its normal range.
- Scale
We put more spend and effort behind what's proven and expand into more service areas and audiences. Then we return to Diagnose to find the next thing holding you back.
What you see along the way
- A weekly update What we did that week and where your campaigns stand.
- The PULSE Our monthly report. It puts your results, the trends and our recommendations in plain language, and we go through it with you in a strategy session.
- Direct access Between updates, you can reach us on Slack, WhatsApp or by email.
Why Businesses Choose Us as Their Programmatic Advertising Company
Programmatic advertising comes wrapped in jargon, and that makes it hard to know what you're paying for. We tell you what your budget is doing in plain words, every week.
- Straight communication. We talk to you the way people talk to each other: upfront, in plain words, with nothing dressed up in technical language. You always know what's going on, why, and what it means for your business, whether that comes in a weekly update, a monthly strategy session or a quick Slack message.
- Consistent, reliable and quick. We don't go quiet for most of the month and reappear when the invoice is due. We keep the work moving, stay in touch, and catch problems before they turn into real ones. We'd rather be proactive than reactive.
- Built around your business. A cookie-cutter strategy doesn't work the way it used to. What works for one business doesn't always work for another, even in the same industry, and less so in a different market. So we start with an audit and market research, and let what we find set the strategy.
Client Results
- The situationPaused ads, unreliable tracking and no clear picture of what worked.
- What we didWe rebuilt the account around booked consultations and brought the campaigns back.
- The result68% lower cost per lead; 10x increase in conversion rate.
3–4x return on ad spend
Rural Telecommunications of America (RTA), rural internet provider, Texas
Read the Rural Telecommunications of America (RTA) case study- The situationA small provider up against AT&T, Spectrum and the rest, on a far smaller budget.
- What we didWe built their local search across Texas, then added Google Ads measured on customer lifetime value.
- The result3–4x return on ad spend; 304% more qualified leads.
How We Price Programmatic Advertising
We price programmatic and connected TV campaigns in one of two ways.
- Monthly retainer A set cost each month, with hours allocated to managing your campaigns. The fee is the same every month, and you know what it covers.
- Pay-per-lead You pay for qualified leads, so we're paid only when we add value to your business. We agree with you what counts as a qualified lead before we start, and spam and wrong numbers never count.
What Our Clients Say
Rated 5 out of 5Google review
Shawn and crew are the best. He has grown our web business by over 200 percent since we hired him. Easy to talk to. Doesn’t talk over your head. I would highly recommend
Joel SheranOwner, Total Impact Guns & Range Rated 5 out of 5Google review
I recently hired Modern Pulse Media to build the website for my new business, and I couldn't be happier with the experience.
Sean was incredibly easy to work with from start to finish. He truly listened to my vision and captured my ideas for the site perfectly. The final product was delivered exactly as promised and looks fantastic.
I will definitely be using them for my future marketing needs. If you're launching a new website or need SEO help, I highly recommend Sean and Modern Pulse Media.
Katherine WarrenOwner, Pelican Laundry Rated 5 out of 5Google review
Have had a great experience with Modern Pulse Media. The team initiates and responds to everything in a timely manner. They have a thorough and customized approach. They make sure that you approve everything prior, which is important to a business owner who likes to have a hands on approach and oversight. I have been with them a few months now and look forward to continuing having them run my marketing. It is hard to find a company who can make you stand out if you have a business in a saturated market, but Modern Pulse does just that.
Monica ZelkowskiOwner, Beachside Aesthetics
Frequently Asked Questions
What is programmatic advertising?
Programmatic advertising is ad space bought by software, instead of booked by hand with one website or TV channel at a time. The software makes an offer for each ad spot as a page or a show loads, which is how one campaign can appear across many websites, apps and streaming services. We plan, build and manage those campaigns for you.
What is connected TV advertising?
Connected TV advertising puts a video commercial in front of people watching streaming television on a smart TV or a streaming device. We buy and manage it the same automated way as your ads on websites and apps.
How much do programmatic advertising services cost?
We price programmatic advertising services in two ways: a monthly retainer or pay-per-lead. A retainer is a set monthly cost with hours allocated to managing your campaigns, and on pay-per-lead you pay for qualified leads. Your ad spend goes directly to the ad platform and is separate from our fee.
How long does a programmatic campaign take to launch?
A programmatic or connected TV campaign typically launches in two to three weeks, and sometimes sooner. Before launch we audit your accounts, build the campaigns, and set up and verify your tracking.
Do I need my own video to advertise on streaming TV?
Yes. A connected TV ad is a video commercial, and you or your vendor supply it. We write your ad copy in house and test versions against each other.
How will I know what's being done with my ad budget?
Every week we send an update on what we changed in your campaigns and how they're doing. Once a month you get The PULSE, our plain-language report, and we sit down with you to go through it. In between, we're on Slack, WhatsApp or email.
Book a Call About Programmatic and CTV Ads
Tell us about your market and who you want to reach, and we'll talk through where your ads could run.