Local SEO Services
Your customers are close by, and they look you up on their phone. Our local SEO services put your business in front of them on Google Maps, in the local results and in the AI answers that sit alongside them.
Book a Call About Your Local SEO
What Our Local SEO Services Include
Whether you run a single location or a regional or national chain, we can help, and every location gets the full service below.
- A local audit Local search engine optimization starts with knowing where you stand. We check your Google Business Profile, your website and your tracking, and study the searches and your position in your market. We rank what we find by impact, so the work starts with whatever is costing you the most.
- Google Business Profile management Your Google Business Profile is the listing that shows your business on Google Maps and in the map pack, the map results at the top of a local search. We manage it for you, so what a nearby customer sees there is complete and current.
- Reviews and reputation We manage your reviews and your reputation alongside the profile, since reviews sit right next to your name in the map results.
- Listings and directories We get your business listed in business directories, with the same name, address and phone number on every one.
- Local links We earn links to your site from other local websites, which search engines read as a sign your business is established in its area.
- Local pages and content We write new service pages and content for your site and update what's already there, so the site matches what people in your area search for.
What Local SEO Does for Your Business
Local SEO puts your business in front of nearby customers at the moment they search for what you do. Google says it decides local results on relevance, distance and prominence, and our work is on the two you can change: relevance and prominence.
- A place in the map results. Your Google Business Profile is what competes for the map pack, so a complete, well-managed profile is where the work starts.
- Details customers can trust. Your reviews and your business details are current and consistent wherever a customer looks.
- Searches from your own area. The searches we go after come from people close enough to become your customers.
Like all SEO, local SEO builds over time, and it keeps working once it's in place.
How Our Local SEO Process Works
We run local SEO as a loop: find what's keeping you out of the local results, fix it, build on what's working, then widen it to more searches and more areas.
- Diagnose
We audit your Google Business Profile, your site and your tracking, and look at the keywords and your position in your market. We rank the findings by impact, highest first. Our founder then goes through the full audit with you on a strategy call and breaks down what it means for the order and schedule of the work.
- Build
We fix what the audit flagged: your listings and links, your service pages and content. We set up tracking and verify it.
- Optimize
We act on what the performance data shows and move effort toward what brings in leads.
- Scale
We put more effort behind what's proven and expand into more keywords and service areas. Then we return to Diagnose for the next thing holding you back.
What you see along the way
- A weekly update What we're doing and where things stand.
- The PULSE Our monthly report. It gives you the trends and our recommendations in plain language, and we review it with you in a strategy session.
- Direct access In between, you can reach us on Slack, WhatsApp or by email.
Why Businesses Choose Us as Their Local SEO Company
Local SEO is a lot of small jobs, and from the outside it's hard to tell whether they're getting done. We tell you every week what we did and what comes next.
- Straight communication. We talk to you the way people talk to each other: upfront, in plain words, with nothing dressed up in technical language. You always know what's going on, why, and what it means for your business, whether that comes in a weekly update, a monthly strategy session or a quick Slack message.
- Consistent, reliable and quick. We don't go quiet for most of the month and reappear when the invoice is due. We keep the work moving, stay in touch, and catch problems before they turn into real ones. We'd rather be proactive than reactive.
- Built around your business. A cookie-cutter strategy doesn't work the way it used to. What works for one business doesn't always work for another, even in the same industry, and less so in a different market. So we start with an audit and market research, and let what we find set the strategy.
Local SEO Client Results
+52% organic sessions
Avanti Green Eco Cleaning, residential and commercial cleaning, Las Vegas
Read the Avanti Green Eco Cleaning case study- The situationA previous agency's outdated tactics and broken tracking left them guessing.
- What we didWe cleared out the damage, then rebuilt their content, links and Business Profiles on research.
- The result+52% organic sessions; +107% Business Profile calls.
300% more organic sessions
Cool Down Heating & Air Conditioning, heating and cooling, Ruskin, Florida
Read the Cool Down Heating & Air Conditioning case study- The situationPlenty of reviews and referrals, but search visibility that had stopped growing.
- What we didWe rewrote their pages around every service and area, then revamped their Google Business Profile and built links.
- The result300% more organic sessions; 60% more Business Profile interactions.
5,000+ monthly website users
Beachside Aesthetics & Wellness, med spa, Honolulu
Read the Beachside Aesthetics & Wellness case study- The situationA growing spa that lived on word of mouth and walk-ins, with no real presence online.
- What we didWe built their search presence from the ground up.
- The result5,000+ monthly website users; 80+ leads a month.
How We Price Local SEO
Our local SEO services are priced in one of two ways.
- Monthly retainer A set cost each month, with hours allocated to your local SEO work, so you know what you're paying and where the time goes.
- Pay-per-lead You pay for qualified leads, which means we're paid only when we add value to your business. We agree with you what counts as a qualified lead before we start, and spam and wrong numbers never count.
What Our Clients Say
Rated 5 out of 5Google review
Shawn and crew are the best. He has grown our web business by over 200 percent since we hired him. Easy to talk to. Doesn’t talk over your head. I would highly recommend
Joel SheranOwner, Total Impact Guns & Range Rated 5 out of 5Google review
I recently hired Modern Pulse Media to build the website for my new business, and I couldn't be happier with the experience.
Sean was incredibly easy to work with from start to finish. He truly listened to my vision and captured my ideas for the site perfectly. The final product was delivered exactly as promised and looks fantastic.
I will definitely be using them for my future marketing needs. If you're launching a new website or need SEO help, I highly recommend Sean and Modern Pulse Media.
Katherine WarrenOwner, Pelican Laundry Rated 5 out of 5Google review
Have had a great experience with Modern Pulse Media. The team initiates and responds to everything in a timely manner. They have a thorough and customized approach. They make sure that you approve everything prior, which is important to a business owner who likes to have a hands on approach and oversight. I have been with them a few months now and look forward to continuing having them run my marketing. It is hard to find a company who can make you stand out if you have a business in a saturated market, but Modern Pulse does just that.
Monica ZelkowskiOwner, Beachside Aesthetics
Frequently Asked Questions
What do local SEO services include?
Our local SEO services include an audit, Google Business Profile management, reviews and reputation, directory listings, local links, and local pages and content. We start with the audit, and it sets where the work goes first.
How much do local SEO services cost?
We price local SEO services in two ways: a monthly retainer or pay-per-lead. A retainer is a set monthly cost with hours allocated to the work. On pay-per-lead you pay for qualified leads, and we agree with you what counts as one before we start.
How long does local SEO take to work?
Local SEO usually takes three to six months to show clear results, and longer in a competitive market. It builds over time.
What's the difference between local SEO and SEO?
Local SEO gets your business found in its own area, while SEO in general gets your website found in search results. Local SEO works through your Google Business Profile, your reviews and your listings, and it shows in the map results. We offer both.
Do I need a storefront or office to show up on Google Maps?
No. A business that travels to its customers can show a service area, the area it travels to, on its Google Business Profile instead of a street address. That covers many of the home service businesses we work with.
Can you do local SEO for a business with several locations?
Yes. Many of the companies we work with run several branches across more than one state. Each location gets the full service: its own Google Business Profile management, listings, reviews, local links and local content.
How will I know what's being done for my business?
You get a weekly update on what we did and what's next. Each month we send The PULSE, our report, and review it with you in a strategy session. In between you can reach us on Slack, WhatsApp or by email.
Book a Call About Your Local SEO
Tell us which areas you serve and how customers find you now. We'll tell you what we see in your profile, your listings and your reviews.