Facebook Ads Agency for Local Businesses
Your next customer is scrolling Facebook and Instagram tonight. As your Facebook ads agency, we make sure your business is there in their feed, so when they need what you do, yours is the name they already know.
Book a Call About Your Facebook and Instagram Ads
What Our Facebook Ads Services Include
- An account audit If you're already running ads, we go through your Meta ad account, your tracking and the results so far. We rank what we find by impact, so the biggest problem gets fixed first.
- Campaign strategy and build We plan your campaigns around the services you sell and the locations you serve, then build them. For each ad we choose the audience, the group of people who see it, so your budget is spent on the people most likely to become customers.
- Conversion tracking We set up tracking for the calls, form submissions and purchases your ads lead to, and we check that it works. That's how you know which ads are paying for themselves.
- Ad copy and creative We write your ad copy in house. You or your vendor supply the images and video, and we test versions against each other to find what brings in leads.
- Ongoing management We check your ads every day. We adjust your bids, the amount you're willing to pay Meta for a result, and move budget toward the ads that are working, so money doesn't sit behind one that has stopped pulling its weight.
- Monthly reporting and strategy reviews Each month we show you what your ads brought in and go over the strategy for the month ahead with you.
What Facebook and Instagram Ads Do for Your Business
Facebook and Instagram ads let you choose who sees your business. We build your audience from the traits of your ideal customer, such as where they live, their age and what they're interested in.
- Your budget goes to your kind of customer. Your ads are shown to the people who match, in the areas you serve, and not to everyone with an account.
- A name they already know. People see your business in their feed, and in Stories and Reels, the full-screen vertical posts, as they go about their day. When the need comes up, yours is the name already in their head, before they've typed a single search.
- An easy next step. An ad can send someone to your website or open a lead form, a short form inside the app, so getting in touch takes a few taps. Tracking shows you which ad each lead came from.
How Our Meta Ads Process Works
We run your Facebook and Instagram ads as a loop: find what's wasting budget, fix it, test our way to the ads that work, then put more spend behind them.
- Diagnose
We audit your Meta ad account, your tracking and your website, and look at where you stand in your market. We rank what we find by impact, highest first.
- Build
We fix what the audit flagged. We structure your account, build your campaigns by service and location, and set up conversion tracking and verify it.
- Optimize
We test campaign structure, ad copy, audiences and bidding, which is how much you pay for each result. Budget moves toward the ads that bring in leads, and the ones that underperform are paused. We monitor your account daily, with automated alerts when a number moves outside its normal range.
- Scale
We put more spend behind what's proven and expand into more service areas and audiences. Then we return to Diagnose to find the next thing holding you back.
What you see along the way
- A weekly update What we've done that week and where your ads stand.
- The PULSE Our monthly report. It lays out the trends and our recommendations in plain language, and we go through it with you in a strategy session.
- Direct access Between updates, you can message us on Slack or WhatsApp, or send an email.
Why Businesses Choose Us as Their Meta Ads Agency
It's easy to spend money on Facebook and Instagram and get likes back instead of customers. We run your ads toward calls and leads, and we show you each month what the budget brought in.
- Straight communication. We talk to you the way people talk to each other: upfront, in plain words, with nothing dressed up in technical language. You always know what's going on, why, and what it means for your business, whether that comes in a weekly update, a monthly strategy session or a quick Slack message.
- Consistent, reliable and quick. We don't go quiet for most of the month and reappear when the invoice is due. We keep the work moving, stay in touch, and catch problems before they turn into real ones. We'd rather be proactive than reactive.
- Built around your business. A cookie-cutter strategy doesn't work the way it used to. What works for one business doesn't always work for another, even in the same industry, and less so in a different market. So we start with an audit and market research, and let what we find set the strategy.
Client Results
- The situationPaused ads, unreliable tracking and no clear picture of what worked.
- What we didWe rebuilt the account around booked consultations and brought the campaigns back.
- The result68% lower cost per lead; 10x increase in conversion rate.
3–4x return on ad spend
Rural Telecommunications of America (RTA), rural internet provider, Texas
Read the Rural Telecommunications of America (RTA) case study- The situationA small provider up against AT&T, Spectrum and the rest, on a far smaller budget.
- What we didWe built their local search across Texas, then added Google Ads measured on customer lifetime value.
- The result3–4x return on ad spend; 304% more qualified leads.
How We Price Meta Ads Management
You can pay for Meta Ads Management in one of two ways.
- Monthly retainer A set cost each month, with hours allocated to your ads. Your bill is the same every month, and you know what the time is spent on.
- Pay-per-lead You pay for qualified leads, so we're paid only when we add value to your business. We agree with you what counts as a qualified lead before we start, and spam and wrong numbers never count.
What Our Clients Say
Rated 5 out of 5Google review
Shawn and crew are the best. He has grown our web business by over 200 percent since we hired him. Easy to talk to. Doesn’t talk over your head. I would highly recommend
Joel SheranOwner, Total Impact Guns & Range Rated 5 out of 5Google review
I recently hired Modern Pulse Media to build the website for my new business, and I couldn't be happier with the experience.
Sean was incredibly easy to work with from start to finish. He truly listened to my vision and captured my ideas for the site perfectly. The final product was delivered exactly as promised and looks fantastic.
I will definitely be using them for my future marketing needs. If you're launching a new website or need SEO help, I highly recommend Sean and Modern Pulse Media.
Katherine WarrenOwner, Pelican Laundry Rated 5 out of 5Google review
Have had a great experience with Modern Pulse Media. The team initiates and responds to everything in a timely manner. They have a thorough and customized approach. They make sure that you approve everything prior, which is important to a business owner who likes to have a hands on approach and oversight. I have been with them a few months now and look forward to continuing having them run my marketing. It is hard to find a company who can make you stand out if you have a business in a saturated market, but Modern Pulse does just that.
Monica ZelkowskiOwner, Beachside Aesthetics
Frequently Asked Questions
What does a Facebook ads agency do?
A Facebook ads agency plans, builds and manages your ads on Facebook and Instagram. For us, that covers campaign strategy and build, conversion tracking, ad copy and testing, daily management, and monthly reporting.
How much does Meta ads management cost?
We price Meta ads management in two ways: a monthly retainer or pay-per-lead. A retainer is a set monthly cost with hours allocated to your ads, and on pay-per-lead you pay for qualified leads. Your ad spend is separate, and you pay it directly to Meta.
How long do Facebook ads take to bring in leads?
Facebook ads can bring in leads within days to weeks of launch. An account typically launches in two to three weeks, and sometimes sooner. From there we keep testing your ads and moving budget toward the ones that work.
Do I need a separate Instagram ads agency?
No. Facebook and Instagram ads run from the same Meta ad account, so we manage both together. One campaign can show on both apps.
Who creates the images and videos for my ads?
You or your vendor supply the images and video, and we write the ad copy in house. We then test versions against each other to find the ones that bring in leads.
Who owns the ad account?
You do. Your ad account, your tracking and your assets all stay yours.
How will I know what's happening with my ads?
You get an update every week on what we've done and where your ads stand. Each month we send our report, The PULSE, and go through it with you in a strategy session. In between, you can reach us on Slack, WhatsApp or by email.
Book a Call About Your Facebook and Instagram Ads
Tell us who your best customers are. We'll talk through how we'd put your business in front of more people like them.