Beachside Aesthetics & Wellness
A medical spa in Honolulu offering injectables, skin rejuvenation and hair restoration, led by a nurse practitioner. The focus is natural-looking results, with time taken to understand each client's goals so every treatment is the right one.
Results
- 5,000+ monthly website users
- 80+ leads a month
- 75% more Business Profile interactions
- 653% more Business Profile views
The challenge and the solution
The challenge
They had a beautiful spa in a beautiful location and a business that was growing, but nearly all of it came through word of mouth and walk-ins. They weren't showing up on Google Maps or in search results.
In Honolulu that costs a lot. Many people travel there for aesthetic treatments, a good number of them from Southeast Asia, and a spa that isn't on the map is left fighting for scraps.
Their aestheticians were skilled, but nobody on the team could drive an online search strategy, and the website had no analytics set up. Their Google Business Profile was the one thing already in place.
The solution
The foundation came first. We rewrote the website's content to match what people search for and to answer their questions about each treatment in depth, and rebuilt the Google Business Profile to set out every service, with the address and details up to date.
Then we built their presence across the web from scratch, starting with the directories a med spa needs and the higher-quality ones, followed by backlinks from strong sites.
Because the website started with no analytics, its results are shown as totals rather than percentage gains.
Strategies
Local SEO
We built the spa's local presence so people find it on Maps and in search when they're looking for a treatment.
- Content for search intentWe rewrote the site's content to match what people search for and answer the questions they have about each service.
- A topical content planWe planned content that covers each service and the questions around it in depth, so Google sees the site as an authority on them.
- Google Business ProfileWe rebuilt the profile to set out every service, with the address and details up to date.
- Listings and directoriesStarting from nothing, we built the directory listings a med spa needs, so the business details match everywhere.
- Review acquisitionWe set up a way to ask clients who are comfortable leaving a review to leave one.
Link building
With the listings in place, we built the site's reputation with links.
- Higher-quality directoriesBeyond the essential listings, we placed them in the stronger, higher-quality directories.
- Strong referring sitesWe earned backlinks from strong, reputable sites to build the domain's standing with Google.
- After the foundationLink building began once the content and the Business Profile were rebuilt.
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