Avanti Green Eco Cleaning

A residential and commercial cleaning company that has served Las Vegas since 2011, with locations in Henderson and the Bay Area. Every clean uses non-toxic, green products, so a home or office is safe to live and work in afterwards. The company holds Green Seal certification, an independent check on health and environmental safety.

The challenge and the solution

The challenge

Their previous agency was running an SEO playbook Google stopped rewarding years ago. That meant links from networks of sites that exist only to sell links, social bookmarking, and thin, near-duplicate pages turned out in bulk. None of it did anything for the business.

The tracking was broken too. It counted the wrong actions as leads and fired the same event several times on every page load, so the reports overstated results and nobody could tell what the marketing was actually doing.

The solution

We started with a full audit of the strategy and the site behind it, then moved into triage. We cut the thin and duplicate pages, fixed the technical problems, cleared the spam out of the backlink profile, and stopped blog posts and service pages from competing for the same searches.

With the damage cleared, we built the foundation. Every page was rewritten from keyword and competitor research, new links came from local, regional and industry publications, and the Google Business Profiles and directory listings were cleaned up so they all say the same thing. We also fixed the tracking so each event counts once.

Every priority "near me" search now puts them in the top two, from both Las Vegas and Henderson. Next, the same work extends to their Bay Area location.