Cool Down Heating & Air Conditioning
Based in Ruskin, Florida, this locally owned company looks after heating and air conditioning for homes and some small commercial properties, from Tampa and Clearwater down to Sarasota and Siesta Key. Customers know them for answering quickly, being upfront about the work and doing it well.
Results
- 300% more organic sessions
- 60% more Business Profile interactions
- 70% service area visibility
- 40% more qualified leads
The challenge and the solution
The challenge
Word of mouth kept the business growing, but how often people found them online had stopped climbing. The company handling their SEO wasn't giving it the time and attention a real strategy needs, so the work took them so far and then stalled.
They were winning plenty of reviews. On their own, those couldn't put them in front of customers across such a large service area, or keep their rankings steady from one end of it to the other.
The solution
The website had to answer the searches people actually make before anything else would pay off. We rewrote the content around what someone wants when they search for each service, and around where they're searching from, then built local pages and local content for the different parts of their service area.
With the site doing its job, we revamped their Google Business Profile and began acquiring backlinks. Links from other sites tell Google a business is worth ranking, which is what holds a position across an area this size.
Strategies
Local SEO
Content written for each service and each part of the area, plus a Google Business Profile brought up to the same standard.
- Service pages matched to the searchWe rewrote each service page around what people want when they search for that service.
- Written for local searchesThe content speaks to where the searcher is, so the pages fit the local searches people make.
- Pages for each areaWe built local pages and local content for the different parts of their service area.
- Google Business Profile revampedWe revamped their profile, the listing people see on Google Maps and in local results.
Link building
Started once the pages and the profile were in place, to give the whole site more standing with Google.
- Backlinks acquiredWe earned links from other websites pointing to theirs.
- Built to hold rankingsThe links strengthen the site as a whole, which the local pages need to keep their places across a large area.
- Local news sitesLinks from news outlets covering the towns they serve.
- Home services sitesLinks from sites that write about home maintenance, heating and cooling.
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Book a call to reach your whole service area
Bring us the towns you want to be found in, and we'll look at where you show up in them and what we'd work on first.